Malcolm McLaren - about the renaissance of the romantics, the punk aesthetic and the era of bullshit (interview)
The internet will define this centuries culture and politics. (...) Mr. Napster is a Saint! (...) open source software: fantastic! (...) I'd much rather see a world where things are for free, but - what's more important than that - where things are not for sale! that's the distinctive idea!" MALCOLM MCLAREN INVENTED EVERYTHING
I did it as an act of revolt against the hippies. I made myself a blue suit, copying the cover of an old Elvis Presley record, and I walked down the Kings Road to try and do something with my life. I wanted to be exploited but no cunt would even look at me! I was brought up in a family that worked in fashion and I had my art school hooligan imagination. The two came together and I set out to create antifashion.
It was called Let It Rock, which I later changed to Too Fast To Live Too Young To Die. That part of the Kings Road was known internationally as the tastemaking, rock and roll capital of the world, so people like the New York Dolls were drawn to it, along with people like Iggy. It was in the era of kaftans and beads so I put a jukebox in there that blared out rock and roll constantly.
The idea behind the Dolls was to dress them in red patent leather and to debate the politics of boredom. I wrote a manifesto that was titled “Better Red than Dead.” It was at the close of the Vietnam War and the Watergate scandal was soon to arise. The idea was to put a certain social and political commentary back into pop culture. That was the start of the stage that the Sex Pistols would later perform on.
I wanted to sell things that were normally sold in brown paper bags under the table. I tracked down manufacturers all over the UK… black rubber t-shirts, black rubber raincoats, tit clamps, and cock rings. We sold it all.
It was at the peak of the Sex Pistols’ popularity. At the start, they appealed to the intellectually curious and the emotionally connected but then they became a fucking household name.
They were there, yes. What happened was, I was involved in a French independent record company called Barclay. On the side they used to make porno movies and they wanted to get me to put some music to it. They said, “Don’t fucking give us a hard time with any music that’s copyrighted. Use African music or something.”
McLaren: For artists from the 19th century like Blake, Byron, Shelley or maybe even Vincent van Gogh the artistic process was one long eternal struggle, which never ends and never ever succeeds. And the only great art comes out of that struggle. It’s like being on a train. There maybe a destination but you never arrive there – because when you do, you are dead! So, in this romantic age still prevailing in the 1960s, you were taught that from day one. Today, if people were told that, they’d probably drop dead in front of that lecture because they’re such scaredy-dares now! They can’t cope with such thoughts! Those thoughts are far too deep today.
MML: We sat about the task by declaring ourselves not for sale and creating little torpedo missions: some of them in the form of a group like the Sex Pistols – which we knew was going to fail, but no problem! Suicide bombers go to kill American tanks and know that they are going to die and fail. By the same time you do it because it is for a greater course than just yourself. And so – in some respect – there’s a kingship spirit between that suicide bomber and terrorist to us back then, who were unquestionably culture terrorists of a similar nature.
I kind of conceived that the romantic age is coming back in a very different form but very much within the new generation of the computer-literate of this century, which are the seven-year-olds, who unquestionably can understand Contemporary Art and its references, because from the day they’re born they can see what an »M« means. Before they can read they know that this is McD…, the place where you buy fast food. The same respect to Contemporary Art: they can understand all the multi-references – they can read the logo. Their ability to understand Contemporary Art at a very early age, their ability to google up any kind of information they want, means the intelligentsia of this generation is probably, unquestionably I think, going to be far, far, far better informed than any generation previously. That means if you take that as a leap of faith, even before they reach puberty they could be far more informed than the older generation who are in their early twenties. And far more adept at manipulating the culture than the generation earlier.
I think at the moment they’re going to think that sex is very overrated. And I think the reason is because it’s associated with bullshit – for example Volvo Cars doing advertising with a girl in a Bikini. Every time they see sex, it’s kind of located to something bullshit. So it looses its integrity. It’s like you are pouring more and more water on the wine. Sex has been abused in that regard. It will have to be found in some other arena. I always thought when punk rock exploded that it was better than sex. I think we’d love to see the next generation finding something else of a similar nature. It’s all too obvious, this culture at the moment. I don’t believe in it! South Bank Show - Malcolm McLarenA South Bank Show from Autumn 1984 featuring Malcolm McLaren. Presumably a vehicle to market his new album, Fans, it features interesting interviews with Boy George, Annabella Lwin, Adam Ant, Steve Jones and plenty of others.
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